K-LOVE Radio
K-LOVE’s digital presence was reimagined to create a more immersive, engaging, and personalized experience for listeners and artists alike.
ROLE: Creative Direction, Design, UI
Agency: OX Creative
Partner: Whiteboard
/ Web design /
The site is designed around an ever-present radio player that allows users to tune in from anywhere. Through the player they can explore artist info and related content, encouraging deeper engagement beyond the music. Other visual nods to music throughout the site include concert ticket-style event listings.
music-inspired
ui / ux
artist pages
Each artist’s page is designed to reflect the musicians’ unique style. This level of customization helps to elevate the music and begins to form more personal connections between music and listeners.
shareability & customization
Each day, K-LOVE highlights a "Verse of the Day." To encourage these to be shared out to user’s personal channels, we reimagined this feature, allowing users to choose the style that resonates with them. This helps the audience see themselves in the verse—and in the K-LOVE brand.
positive & encouraging
K-LOVE is about more than just music–this stylized resource hub helps users navigate essential life topics, from career and financial advice to spiritual guidance and mental health support, all organized by key categories for easy access.
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