nat geo
/ interactive design /
ROLE: Creative Direction, Design
Agency: OX Creative
For National Geographic’s Water Month campaign, I helped design an interactive data visualization that spotlights water conservation and gender equality, highlighting the disproportionate burden of water collection on women and girls in developing countries.
Personal Connection through Interactive Storytelling
To connect users to the issue, the team developed an interactive quiz that paired user-centered questions with compelling facts about how women are disproportionately affected by the water crisis.
I collaborated with developers to create immersive visuals and animations, allowing users to explore the data dynamically while learning about their own potential impact.
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