MeWe social
/ branding & film /
ROLE: Creative Direction, Design, & Illustration
Agency: OX CreativeFor MeWe, the world’s largest decentralized social platform, I led my team to create a bold visual brand and a series of short films. Using sleek graphics and approachable language, the films simplified tricky Web3 topics like the blockchain and data privacy.
The visual brand for MeWe centers around a vibrant lime green, chosen to stand out in a crowded social media landscape. This single, bold color creates a unique, memorable identity and reinforces MeWe’s mission to bring people together in a space that’s fresh, welcoming, and different from the typical social experience.
A Bold and Bright Identity
Visualizing Privacy and Security
The motion graphics sample above shows how animated blurs are used to represent privacy and security, visually highlighting MeWe's commitment to protecting user data while keeping the content engaging and accessible.
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