childhood rescue

/ branding /

ROLE: Creative Direction, Design
Agency: OX Creative
Partner: Jamie R. Cox

World Vision’s Childhood Rescue is a program dedicated to helping children in some of the world’s most dangerous areas survive, recover, and reclaim their childhoods.

Launched in over 100 countries, this unique brand identity was designed to convey a balance of hope & harsh reality.

depicting SENSITIVE topics

This brand focuses on sensitive themes such as trafficking, child labor, and conflict. Iconography systems, messaging, and photography guidelines were carefully developed to protect identities when necessary.

launching a global brand

The brand was launched across World Vision’s 100+ international offices.

The system was designed to allow each office to customize images, film assets, and graphics to reflect their unique culture and demographics.

A custom font texture was also created for World Vision’s brand fonts, enabling designers of all skill levels worldwide to create editable textured headlines and easily maintain the distinct brand aesthetic in their materials.

logo treatment

Leveraging World Vision’s strong brand recognition, I crafted a distinctive logo treatment for the Childhood Rescue program. The logo balances global brand cohesion with a bold, gritty edge that reflects the raw, impactful nature of the offering—setting it apart while remaining unmistakably World Vision.

CHR LOGO

WVI LOGO

graphic-enhanced storytelling

Gritty hand drawn mark-ups are used throughout the brand to enhance storytelling and to lead the viewers eye through content. They bring a sense of urgency to the visual system that complements the nature of the content.