1,ooo Girls
/ global campaign /
ROLE: Creative Direction
Agency: OX Creative
For World Vision's global "1,000 Girls" campaign, my team and I developed a bold, visually striking concept to highlight the urgent need to end violence against girls.
Spanning nearly 100 countries, the campaign used compelling storytelling and dynamic design across films, digital ads, print, social content, and activations to inspire sponsorships and drive global action.
Worldwide Flex, Local Relevance
All of the design and film files were meticulously prepared for seamless localization, enabling translation into languages across nearly 100 countries.
The assets were set up to allow local teams to customize sections of the imagery and footage, ensuring they could reflect the unique cultures of their regions while maintaining a cohesive global campaign identity.
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